FitPro Marketing

Yes, usually an article like this would come at the end ofSeptember at the beginning of fall, but I did my traveling in May and June thisyear so I wanted to share what I learned.Look before you step:In Florida I stepped on a stinging bee/wasp.  To this day I have...

The First Steps. In Marketing Creating a marketing campaign can be daunting.  Most of your focus is on your advertising andwhat your website will look like. These are important facets—you want to createa brand.  But how do you know how todesign your promotions if you are unclear on your target audience? The...

Recently, I was giving a lecture about the saturation of themarketplace with certain professions.  Mysuggestion was to do some research to see if the market could sustain all thesame profession.  Are there enough peoplethat want that service? As much as I try to encourage business owners to branch outto under utilized...

Have you ever met someone and liked them instantly?You can’t explain why but you immediately felt an emotional bond.  I’mnot talking about sexual attraction, but rather a genuine and wholesomefeeling of fondness and respect towards this person.In a job interview, you are more likely to be hired if theinterviewer connects...

The Ultimate Vacation:  A Caribbean Spinning® Resort By Barbara Hoots, Spinning® StudioDesigner and STAR 3 Instructor   When famed comedian JerrySeinfeld once bemoaned, “There is no such thing as fun for the whole family,” Ihad to laugh out loud.  He obviouslydoesn’t know about Half Moon, a luxurious fitness and family oriented resort inthe...

I was talking to my good friend Tom the other day, and hewas telling me that many trainers that he talks to and encounters on theFitProTravel website seem to be "scared" or not that interested inthe business side of making more money.   Hey, you're not alone!   In fact, scientists have done some...

Welcome to TrueNorth Business Consulting presentation of a Business Makeover.  Each month will feature an idea that can help your business.  True North focuses on helping health and wellness practitioners to maintain and grow their business using the areas of law, marketing, insurance and project management.According to the U.S. Department...

Write What You Mean by Cynthia Pasciuto   Welcome to TrueNorth Business Consulting's presentation of a Business Makeover.  Each month will feature an idea that can help your business.  True North focuses on helping health and wellness practitioners to maintain and grow their business using the areas of business law, marketing,...

Welcome to TrueNorth Business Consulting's presentation of a Business Makeover.  Each month will feature an idea that can help your business.  True North focuses on helping health and wellness practitioners to maintain and grow their business using the areas of business law, marketing, insurance and project management.The question to answer...

An excellent information and marketing tool available to all Fitness Professionals is “fitness article writing”. When putting your specialty training and experience to pen or data drive, you have the opportunity to provide your client valuable information while at the same time establishing authority for yourself on a particular subject matter.With...

Diversification of your fitness professionalofferings can lead you to many new streams of revenue. One of the entryfriendly forms of diversification is through affiliate marketing.Essentially,this is "Selling Other People's Stuff" and in doing so you saveyourself many of the hassles and headaches of developing, producing anddistributing your own products or...

Numerous fitness pros have contacted me in the last month alone about how to get a health/fitness book published. If you're wondering the same thing, check out the excerpt below (modified for this blog) from an article I wrote for the American Council on Exercise (ACE). There's a joke among...