Dana Holler

Dana Holler is founder of The Image Coach of Charlottesville, VA, which provides a unique combination of services to help men and women enhance their image, fitness and self esteem through image management and personal fitness training. Dana’s passion for helping others, combined with her expertise in both style and health, is the catalyst for this well -rounded approach to image management and self-improvement. With ten years corporate experience as a certified Project Management Professional (PMP), Dana brings invaluable skills of leadership, teamwork, analysis and strategic planning to a wide variety of clients, seeking support for both a fitness regime and an effective professional or personal presence.  Her clients can attest that with her support, they have achieved their goals, improved their confidence and gained a healthy lifestyle. Alongside the business skills, fashion has been on Dana’s agenda for years, as she founded and wrote for the local style blog, Cville Fashion, establishing rapport with fashion resources all over the Charlottesville area. In addition, as a fitness guru, Dana is a licensed Zumba Fitness Instructor and teaches weekly classes at Snap Fitness of Charlottesville and Farmington Country Club.  Dance has always been an important part of Dana’s life, as she has over 15 years of dance experience and is an avid ballroom dancer. Dana attained her certification in Image and Professional Development in the U.K. at the prestigious London Image Institute, under the direction of internationally acclaimed image masters Lynne Marks and Rosemarie Williams.  She holds a Certified Personal Trainer accreditation through the American Council on Exercise (ACE) and is CPR/AED certified through the American Red Cross. She is also an associate member of the Association of Image Consultants International (AICI), and holds a Bachelor of Science in Business Administration from Appalachian State University in Boone, North Carolina.