Jane Westreich

Jane Westreich,BA, CFT – has been and continues to be a health and fitness enthusiast, competitive athlete, and coach. She has enjoyed, competed and coached in a variety of sports including tennis, volleyball, soccer, basketball, and softball. Jane has also been involved with strength training and group fitness for over 20 years. She has worked in large health clubs, created corporate wellness programs, established kid’s boot camps and has owned her own personal training studio.

After earning her degree in Communication Arts (1989) from the University of Wisconsin in Madison she realized her true passion was in helping to build confidence in others through health and fitness as well as encouraging them to improve their lifestyles and attitudes. Jane began her career in fitness working at Northwest Racquet Swim and Health Clubs as an Assistant Membership Manager. This introduced her to the complexities of running a chain of thirteen large health clubs in the Minneapolis area. She enjoyed the energetic atmosphere and looked forward to helping people find a place for fitness in their busy lives. After two years in Minneapolis, Jane moved to Milwaukee to join her father and business mentor at her family business; Alpine Plywood Corporation. It was here she learned the skills and work ethic necessary to maintain and build a thriving business. Most fulfilling during this time was listening to her father’s advice on entrepreneurship.

Fitness has always been a large part of Jane’s life. She has always felt at her best in her business and personal life when she was most fit. While at Alpine Plywood she also worked at the Highlander Elite in Brookfield in order to maintain a personal and professional connection to fitness. After twelve years at Alpine Plywood, she made the difficult decision to set out on her own and in 2004 founded Give Me Strength, Inc a personal training and nutritional counseling business. It was through this business that she has run two successful personal training studios franchises called Fitness Together. She recently sold her Fitness Together in the Third Ward in May of 2010 and sold her Fitness Together in Mequon in 2009. In 2009 Jane founded Brew City Wellness, Inc. the business established to run Adventure Boot Camps in Mequon and Menomonee Falls. Jane is currently only operating the Mequon location. Jane has a passion for coaching and gets to coach her boot campers at the Mequon location. Her passion for coaching extends to kids, as you will often find “Coach Jane” coaching local kids in Basketball, Softball, Football Conditioning, Tennis and Kid/Teenage Boot Camps.

Most recently, Jane has become a Beach Body Coach in an effort to help clients who cannot seem to “fit” fitness into their busy schedules. Jane, as a Beach Body Coach, works with clients to help them establish a fitness routine utilizing Beach Body products (P90X,P90X2, Insanity, Turbo Fire, Rev Abs) and Shakeology.

Jane believes in and lives a healthy, fit lifestyle and strives to be a passionate role model. She believes that having a healthy and fit lifestyle is about balance and about setting personal health and fitness goals. With four kids and a business, Jane understands how difficult it can be to make lifestyle choices that are healthy and positive. Jane and her husband, Fred, face the same challenges that many of Jane’s clients face. Life is about balance and having health and wellness choices that can “fit” into a busy lifestyle is important. Jane hopes that Brew City Wellness, Inc. can somehow help her clients create a lifestyle that is healthy, happy and long.

Jane is a certified and authorized Adventure Boot Camp Instructor through NESTA (National Exercise and Sports Trainers Association), a certified fitness trainer through ISSA (International Sports Sciences Association), a Certified Group TRX Instructor , a Youth Fitness Specialist through IYCA (International Youth Conditioning Association, a Certified Spinning® Instructor and is CPR and AED certified. She is currently studying for Resistance Band Training Certification, NESTA Wellness Coach Certification and her Youth Speed & Agility Specialist Certification through IYCA (International Youth Conditioning Association). Jane runs one of the first authorized Adventure Boot Camps in Wisconsin!