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- Fran Roach
Fran Roach CMAA, PGA
4048 Puali Place, Lihue, Hawaii 96766
772.205.5777
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PROFILE |
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Strong commercial executive, committed to first class club standards, well experienced in all managerial competences; strategic planning, sales, negotiations, change management and profitability, food & beverage operations and golf course maintenance. Positive personality communicating effectively at all levels to create strong business relationships and motivating teams to deliver exceptional customer service. Ambitious and committed personality delivering award winning programs with a multi-cultural perspective. Dedicated to higher education to improve standards and create a legacy in the club business.
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CAREER SUMMARY |
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Seneca Hickory Stick Golf Resort | General Manager 2010-2015 |
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KemperSports Management- manages over 100 of the top resort, private and public facilities in America www.kempersports.com www.senecahickorystick.com
Opened new Robert Trent Jones Jr. Casino golf facility Ø Awarded National Golf Foundations Top 5 Best in America for Guest Satisfaction in 2014 Ø Awarded Regional Operations Champion by KemperSports Eastern Region Vice President Ø Awarded the 6th Best new golf course in America by Golf Magazine in 2010 Ø Rated #11 Best Public Course in New York State by Golf Magazine in 2011 Ø Rated #25 Best Casino Course in America by Golf Week Magazine in 2012 Ø Successfully created and implemented 3 year sales and marketing plan to build a high-quality brand in the United States and Canada that grew Canadian business from a start-up position to a strong 35 % market share. Ø Reduced EBIDTA losses from a start-up position every year
Ø Grew rounds of golf in a challenged economic environment from zero to 25,000 rounds by targeting our advertising efforts in TV, radio, newspaper, magazines, golf specific email, local hotel packages, 3rd party wholesalers, regional and International golf specific consumer shows Ø Project managed collection of 13,000 real golfers in first 3 years of operation by collecting golfer’s emails at registration and via our online booking engine and at all consumer golf shows attended. Ø Reduced sales and marketing budget by 25% due to utilizing our successful collection of detailed data base of guests Ø Received Kemper Sports Annual True Service Guest Satisfaction Award 2014 |
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www.hamptongolf.com |
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Hampton Golf Club Management has over 20 top rated boutique golf facilities and is owned by MG Orender the Past National President of the PGA of America.
Hired to turn around Buckhorn Springs Country Club a struggling private country club in Florida Ø Voted "Best Country Club" in Brandon, Florida Ø Completing a one year financial and guest satisfaction turnaround of facility Ø Eliminated excessive overtime by better managing of departments scheduling Ø Successfully obtained 175 new trial members and converted 40 to full dues paying members Ø Renegotiated outstanding loan of the club with the bank and generated enough revenue to get current with the bank Ø Successfully reduced accounts payables by $100k in 3 months Ø Completed a one year turnaround of facility, becoming profitable for the first time in 8 years
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Jolie Ville Movenpick Golf Resort | General Manager
Sharm El Sheikh, Egypt is a 5-star beachside golf resort and conference centre on the Red Sea www.jolieville-hotels.com
Ø Awarded the Best Golf Resort by the World Travel Awards Ø Platinum MENA Travel Award Winner for "Best Golf Club" in the Middle East & Africa in 2006, Silver in 2008 and Gold in 2009 Ø Turned $2 million in negative cash flow to a break-even position Ø Conference centre in golf clubhouse hosted over 25 Middle East Peace conferences in clubhouse with high profile Heads of State Ø Successfully planned and directed changeover of Bermuda grass to Salam Paspallum (to handle the higher salinity in irrigation water) on fairways and roughs over a 3-year period with no additional budgeted costs. Ø Hosted 1st European Seniors Tour event in Egypt Ø Coordinated all packages with host resort hotel for all players, tour officials and media. Created an International Pro Am with 3rd party wholesalers and our own data base of guests and succeeded to have a full field of 72 golfers. Facility generated over $100k in sales. Ø Hosted and directed 1st European PGA Challenge Tour event in Egypt with International TV exposure to over 100 various countries. Coordinated all packages with host resort hotel for all players, tour officials and media. Created an International Pro Am with 3rd party wholesalers and our own data base of guests and succeeded to have a full field of 72 golfers. Facility generated over $125k in sales. Ø Created Annual Salem Trophy Amateur event that averaged 90 golfers for a minimum of 5 nights’ hotel stay and 4 rounds per player plus ancillary spending generated $98k in revenues. Ø Reduced water consumption by 15% while increasing course conditions due to proper management of timing and quantities of water applied to turf grass and landscaped areas.
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