Simona Ksoll

Here is my professional resume, largely based in marketing.

I am a cerftified spinning instructor through Spinning (Mad Dogg Athletics) and also an RYT-200 Yoga Allicance Certfied Yoga Instructor (taught at Yoga by the Sea in Playa del Carmen, Mexico)

• Hatha Yoga for all levels
• Hatha Flow
• Vinyasa flow
• Power Yoga with weights

Certified Spinning Instructor #122093

Summary

Marketing professional with 11 years of experience in Home Entertainment. Highly skilled in developing and executing targeted marketing strategies for high profile entertainment properties in international markets including program planning, packaging, in-store creative, digital, publicity, media, social media, promotions and pricing.

Key Skills

• Develop, execute and evaluate go-to-market strategies (product positioning, marketing mix selection, demographic appeal, competitive analysis, release dates, performance tactics)
• Media – format mix, strategy, messaging, performance monitoring and campaign optimization
• Promotions – development of high impact promotions with third parties and Sony sister companies
• Channel analysis / Trade Marketing
• Profit & loss analysis/performance evaluation, tracking vs. budget / forecast /marketing plan, lifecycle management
• Market Research – evaluation of primary consumer research, testing of marketing concepts and creative materials, overall market trends and conditions
• Creative materials – effectively brief marketing collateral and vendor management
• Computer – Word, Excel, PowerPoint, Access, Lotus Notes, Outlook, Adobe, some Photoshop
• Languages – German (native speaker), fluent (read, write, speak) in English and Spanish, some Italian and French
• Work Authorization – US, European Union. Holding US and Austrian Citizenships

Career History

2002 - present Sony Pictures Home Entertainment (SPHE), Culver City, CA

2008 - present International Marketing Manager SPHE, Culver City, CA

Create strategic marketing campaigns for Sony Pictures Blu-Ray, DVD and digital releases in international markets. Projects include: Django Unchained, The Amazing Spider-Man, The Social Network, Eat Pray Love, Resident Evil franchise, Total Recall, The Girl with the Dragon Tattoo, Moneyball, The Green Hornet, Salt.

·         Provide central marketing strategy and product positioning

·         Direct cross functional teams on creative elements and marketing collateral deliverables including packaging, point-of-purchase materials, online assets, promotional materials, TV spots, EPK andsocial media strategy

·         Evaluate territory media and PR plans, provide guidance and seek key stakeholder approvals forthird party promotions

·         Liaise with US marketing team, consumer products and international theatrical marketing to execute retail specific promotions

·         Ensure legal compliance on all territory marketing activity

·         Manage relationships with filmmakers and global promotional partners including Sony Unitedcompanies

·         Analyze product P&L versus budgets/forecast and track marketing spends

·         Primary liaison between international markets and senior Sony management

·         One direct report

·         Provide quarterly product planning presentations to international markets and prepare conference materials

·         Managed Sony Pictures Home Entertainment releases in Germany as part of a global exchange program

2007-2008   Manager International Marketing - Acquisition Titles, SPHE, Culver City, CA

Conceived Blu-Ray and DVD marketing campaigns for international markets for all of Sony Pictures Acquisition product including the Sony Pictures Classics line.

Key projects included: Terminator Salvation, Iron Man, The Incredible Hulk, Bruno

·         Developed and fostered relationships with US releasors (Warner Brothers, Paramount, Universal),content providers/filmmakers and ensured timely delivery of assets and marketing collateral

·         Provided quarterly sell off analysis reports to content providers

2004-2007    Assistant Manager International Creative Services, SPHE, Culver City, CA

 Responsible for the timely delivery of all creative assets for Sony Pictures BD and DVD releasesto the international markets

Creative assets included: packaging, point- of-sale, trailers, TV spots, online deliverables

Key projects: Terminator III, Men In Black II, Spider-man, Seinfeld TV series

·         Managed all creative asset approvals (legal, talent, senior management)

·         Developed packaging and creative assets

2002-2004  Coordinator International Creative Services, SPHE , Culver City, CA

Responsible for the timely international delivery of all creative assets for Catalog and TV product

Education

1988-1992       University of Vienna, Vienna, Austria

                         Equivalent to U.S. Bachelors of Arts -Romance Languages and Communications 

Additional Seminars/Workshops:

·         Trend Watchers 2012

·         Decoding Digital - The Impact of the Digital Revolution on Home Entertainment products and the market place

·         Decoding Millenials – How do Millenials begin to shape the future of media and consumption?

·         The 7 Habits of Highly Effective People

·         The Energy Project – Firing on All Cylinders