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Radiance Basden

Radiance Basden, founder of Rooted in Radiance, is an innovative and multi-faceted trailblazer with over ten years’ experience in thought leadership, content strategy, business development, media advertising, experiential marketing, and content design. She is an expert at driving brand relationships and client goals, providing opportunistic planning and direction to accomplish organizational missions, and cultivating strategic initiatives.

RESILIENCE COACH

Before founding Rooted in Radiance and while still in Corporate America, Radiance built and led company-wide diversity, equity, and inclusion programming with a limited budget and limited resources. Radiance continues to create processes that amplify underrepresented voices and supports ongoing operational enhancement around core diversity, equity, and inclusion topics for individuals and organizations of all sizes.

CAREER CONSULTANT

Radiance possesses special skills to help Black and Brown communities identify their life mission and create the sacred environment they need to walk boldly down their intended path. Radiance helps individuals honor the Black and Brown experience including our lineage and ancestry from which we receive authority, guidance and enlightenment to fuel the journey towards the most impactful future.

WELLNESS TRAINER

With an emphasis on movement, therapeutic journaling, therapeutic storytelling, affirming language, and mindfulness, Radiance will help you examine ways to achieve energetic balance and fulfillment for generational healing. As an expert at resetting and re-grounding, Radiance will coach you through your own growth and healing cycle and help you develop your in-home sanctuary to shift the energy of your space and tap into success.

RUNNER EXTRAORDINAIRE

As a running coach, Radiance inspires members of the community to understand and embrace the mental, spiritual and physical benefits of running. Radiance’s running roots trace back to her training as a high school and Division I collegiate athlete. For her dedication and hard work, Radiance was inducted into her high school hall of fame as the high school’s most decorated athlete. Radiance has medaled many races, overcome two ACL/MCL reconstructive surgeries and continues to be one of the most decorated runners in the Washington DC running community with over 22 years of training experience.

Education:

  • Cornell University 2021 - Diversity and Inclusion Certificate - Intercultural/Multicultural and Diversity Studies
  • Georgetown University 2013 - Master of Professional Studies - Sports Industry Management
  • University of South Carolina - Columbia 2012 - Journalism & Mass Communications -  Advertising, Sports Management

Certifications

  • Certified Yoga Instructor (RYT-200) - Specialization: Restorative Yoga, Trauma Informed Yoga, Yoga for Athletes
  • Master Certified Professional Life Coach - Specialization: Resilience, Mindset, Health & Wellness, Work-life balance, Career Sabbatical, Life purpose
  • Decorated Running Coach & Pacer - Specialization: Large Groups, 1 on 1, Visually Impaired Runners, Sighted Guide

Awards and Honors:

  • DC Run Crew Pacer & Coach
  • Yoga Teacher Certification 
  • Co-founder of an employee resource group dedicated to supporting diversity, equity, and inclusion (DE&I) initiatives at a commercial REIT
  • 2018 Western Guilford High School Athletics Hall of Fame Inductee - Track & Field
  • University of South Carolina Varsity Track & Field  Full Scholarship Recipient
  • University of South Carolina Scholar-Athlete of the Year Nominee
  • NCAA Ethnic Minority and Women’s Enhancement Scholarship Recipient
  • U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) All-Academic Track and Field Team
  • American Advertising Federation Most Promising Minority Student Program Alumni 
  • American Advertising Federation Most Promising Minority Student Scholarship Recipient

Website: https://www.rootedinradiance.com/meetradiance

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