Rashna Carmicle

Rashna’s passion for health & fitness was ignited early on through her training as a competitive gymnast and cheerleader. Her cheerleading career continued at the University of Kentucky where she graduated with a bachelor’s degree in Business Administration & Marketing. While her Public Relations & Marketing career was her primary focus post-college, she obtained her AAFA Group Fitness Certification and began teaching aerobics and kickboxing classes on the side. In 2003, she and her husband moved from their hometown of Louisville, KY to Boca Raton, FL, where Rashna spent many years as a top marketing executive for a global company which required a heavy business travel, allowing Rashna the opportunity to explore new fitness methods around the US.  After leaving her career in Corporate America, she finally realized her true calling in the fitness industry where she could leverage her motivating personality, passion for fitness, business experience and entrepreneurial spirit.

Rashna envisioned creating a unique group fitness studio that offered a continuous mix of fresh, innovative & FUN fitness methods designed specifically for women in a friendly, supportive & motivating environment. With plans to offer barre, the latest fitness trend at the time, she obtained her BarreAmped Foundations, Advanced, Cardio, and Fire Certifications. She also began developing her own unique fitness method that blended her love of barre and gymnastics into a powerful yet feminine workout using an aerial silk hammock. Her vision came to fruition in May 2013 when she opened her first B.YOU Fitness location in Louisville, KY and introduced B.Silque^TM Fitness, the first of its kind in Kentucky. B.YOU opened a second location soon after in January 2014 and a third location in New Albany, Indiana in 2016.

Rashna’s passion and drive led her to further develop B.Silque^TM Fitness into a Training & Certification Program, encompassing B.Silque Strong, B.Silque Cardio, B.Silque Barre and B.Silque Yoga. Initially, the Certification was intended for B.YOU Instructors but, after overwhelming demand, developed into a Licensing & Certification Program for other studios. Rashna went on to create B.YOU’s exclusive barre method, B.Barre Fitness, consisting of B.Barre Fit, B.Barre Cardio and Barre-n-Motion in 2015 and B.Bounce Fitness, an exhilarating fitness technique using a mini trampoline {rebounder} in 2016. In 2018, B.YOU expanded its community further by launching a Video On-Demand platform, and in 2020 made a significant shift to a hybrid model, leveraging on-demand, investing in new technologies, and finding ways to bring the same motivation and quality of instruction to both in-person clients and live-streamed clients. B.YOU remains committed to bringing innovative fitness to Louisville, KY, and beyond.

Rashna believes that the mental benefits of exercise are just as important as the physical benefits but that sometimes too much emphasis is put on body image and weight loss rather than the significant mental relief and physiological boost that results from exercise. She believes that with a positive mindset, positive behaviors & effects will naturally follow, like healthy eating, better sleep, improved focus, better circulation, reduced inflammation and so much more. Plus, thinking of a workout as a mood-booster is instantly gratifying, unlike the longer-term goal of weight loss, so we are more likely to show up and be consistent. B.YOU’s mission and Rashna’s teaching style reflect these beliefs. She wants you to feel like a workout at B.YOU is an escape from your busy life, not a monotonous task. She wants to help you strengthen your body but also your mind. She is determined to spread motivating, positive vibes and wants you to walk away feeling accomplished, rejuvenated and looking forward to your next workout.