Lisa strom

I have extensive 30+ experience in the fitness industry, having overseen the Personal Training Department at Quantum Fitness and served as Fitness Director at VI Fitness, where I managed approximately 40 instructors. My roles involved delivering exceptional fitness programming and client service/sales excellence.

I pioneered my own fitness business, Fit4U, where I led a team of four personal trainers. Under my leadership, the business saw a significant increase in client numbers and achieved new levels of success in business sales and client satisfaction goals.

As a former educator, certifier, and trainer of Canfitpro PTS and FIS certification courses, I have educated students on incorporating best fitness practices to create customized and safe fitness programs.

In addition to my hands-on leadership experience, I am passionate about empowering others through education. As an instructor, certifier, and mentor, I have guided aspiring fitness professionals through Canfitpro PTS and FIS courses, instilling in them a dedication to best practices and safety. My commitment to continued learning is demonstrated by multiple certifications in both group and individual fitness disciplines, such as Resistaball, Body Pump, and Body Step, which enable me to deliver high-quality, contemporary training to diverse clients.

My expertise extends beyond program design and instruction—I am equally adept at operational management and business development. I have a proven track record of balancing the needs of clients, team members, and business objectives, while fostering an environment where excellence and client satisfaction thrive.

I am also multi-certified in various modern individual and group cardio/strength fitness training, including Resistaball CORE 1 and CORE 2 Trainer.