PROFESSIONAL EXPERIENCE
PILATES INSTRUCTOR, The Netherlands, New York and California, USA, May 2003 - current
· Stott Pilates and TotalBarre trained.
· Teaching pilates at location and spa’s.
RITUALS USA, New York, USA, November 2012 – September 2013
Director of Marketing USA
· Responsible all marketing communications and PR activities.
· Launching the skincare brand in the USA.
· Benchmark.
· Closed deals with third parties like spas and major brands.
· Responsible all operational management.
BOSKA HOLLAND, New York, USA, January 2012 – March 2013
Managing Director USA Cheeseware brand
· Responsible all US operations.
· Financial planning, including marketing budgets, first year profitable.
· Trade show, (press) events planning and presence.
· Managing team of staff at office (6) and 50 reps.
· Order and system performance improvements.
· Marketing execution.
· Strategy Boska.
· Sales customers of 100k+.
DO COOL LLC, New York, USA, October 2009 – 2011
Owner of Coolcookingshop and coolnapkin
· Sales of kitchen textiles through web shop.
· Start up of new product to US market, cutlery pouches for the restaurant industry.
H2O PLUS BENELUX, Amsterdam, The Netherlands, May 2006 – June 2009
CEO Prestige Skincare Brand
· Closed deals with perfumery chains, spas, celebrities, business-to-business parties, para pharmacies.
· Penetrated large clients and met sales expectations.
· Brand ambassador and public speaker for the brand, including traning floor staff perfumery chain and spas.
· Dutch web award for best website www.h2oplus.nl.
· Managing and training team of 15 people.
· Closed barters, sponsor and event deals.
· Communication development, strategy and execution.
· Coordination brand identity for Europe.
· International contacts with H2O Plus, third parties Germany and Belgium.
SANASMILE, Rotterdam, The Netherlands January 2006 – June 2006
Consultant ad interim/ Communication Manager for startup Dentist Health Chain
· Communication development - internal, online, business-to-consumer, copywriting, strategy.
REDIANT PILATES, The Hague, The Netherlands October 2002 – December 2006
Owner Pilates company
· Certified Stott Pilates instructor at location, health clubs and own studio.
DUTCH STATE LOTTERY, The Hague, The Netherlands December 2000 – December 2005
Project Manager Television
· Created and managed the pitch for a new television production.
· Supervised television production company.
· Television brand protection.
· Supervised production of all (sponsored) State lottery and Dayzers television programs.
Product Manager for start up Dayzers Lottery
· Responsible for all mass and online communication.
· Closed deals with third parties, such as online partners and event partners.
· Implemented pricing and introduction strategy.
SCOOT, Utrecht, The Netherlands March 1999 – November 2000
Product Manager for Telephone and Online Service
· Created market analyses and responsible for vertical markets.
· Spearheaded projects to expand sales.
· Responsible for all communication – internal, produced employee magazine, (theme)sites, events.
UNILEVER, Rotterdam, The Netherlands January 1998 – September 1998
Meeting & Event planner at Business Services Department (traineeship)
· Organized events for Board of Directors and Management.
· Contact person for Board of Directors.
· Product presentations to improve interdepartmental cooperation.
· Creation digital event analyses.
RELEVANT EDUCATION & DEVELOPMENT
· 2016 certification Totalbarre
· 2005 World Lottery Association, Oslo, Norway – Lottery Management
· 2003 – present Stott Pilates certified instructor, New York – USA, Munich – Germany, London –
Great Britain
· 1998 Association of Dutch Conference Services, Maastricht, The Netherlands-
Convention Management
· 1996 - 1997 Open University, Eindhoven, The Netherlands - Business administration
· 1994 – 1998 Hoge Hotelschool, Maastricht, The Netherlands - Bachelor degree in Business
Administration and Hospitality Management
· 1993 – 1994 South Puget Sound College, Olympia WA – USA, Marketing, Management,
Speaking in public
· 1987 – 1993 VWO, Anton van Duinkerken College, Veldhoven, The Netherlands –
Pre University Education
ADDITIONAL INFORMATION
· Fluent in Dutch (native language) and English, knowledge of German, French and Spanish.
· Vice-praeses aspiring member-association for student association Amphitryon, the Netherlands 1996.
· Active in marketing team for IPAN, Internet Professionals Association Network, the Netherlands 2001-2005.
· Active in Nima marketing brand merchandise group, the Netherlands 2007 - 2009.
· Quote ‘Business Babes 2008’ title for young female successful professional, the Netherlands.
· Stylist for several corporate offices and events.
· Designer of birth announcements, business cards, general art and knowledge of Adobe Photoshop.
· Choosen as one of the ‘Global Woman Leadership’ women by Totara, NY 2013.
· Greencard holder.
· Active Pilates teacher using the Stott Pilates method.