Denise Henquet

PROFESSIONAL  EXPERIENCE
 

PILATES INSTRUCTOR, The Netherlands, New York and California, USA, May 2003 - current

·       Stott Pilates and TotalBarre trained.

·       Teaching pilates at location and spa’s.

RITUALS USA, New York, USA, November 2012 – September 2013

Director of Marketing USA

·       Responsible all marketing communications and PR activities.

·       Launching the skincare brand in the USA.

·       Benchmark.

·       Closed deals with third parties like spas and major brands.

·       Responsible all operational management.

BOSKA HOLLAND, New York, USA, January 2012 – March 2013

Managing Director  USA Cheeseware brand

·       Responsible all US operations.

·       Financial planning, including marketing budgets, first year profitable.

·       Trade show, (press) events planning and presence.

·       Managing team of staff at office (6) and 50 reps.

·       Order and system performance improvements.

·       Marketing execution.

·       Strategy Boska.

·       Sales customers of 100k+.

DO COOL LLC, New York, USA, October 2009 – 2011

Owner of Coolcookingshop and coolnapkin

·       Sales of kitchen textiles through web shop.

·       Start up of new product to US market, cutlery pouches for the restaurant industry.

H2O PLUS BENELUX, Amsterdam, The Netherlands, May 2006 – June 2009

CEO Prestige Skincare Brand

·       Closed deals with perfumery chains, spas, celebrities, business-to-business parties, para pharmacies.

·       Penetrated large clients and met sales expectations.

·       Brand ambassador and public speaker for the brand, including traning floor staff perfumery chain and spas.

·       Dutch web award for best website www.h2oplus.nl.

·       Managing and training team of 15 people.

·       Closed barters, sponsor and event deals.

·       Communication development, strategy and execution.

·       Coordination brand identity for Europe.

·       International contacts with H2O Plus, third parties Germany and Belgium.

SANASMILE, Rotterdam, The Netherlands January 2006 – June 2006

Consultant ad interim/ Communication Manager for startup Dentist Health Chain

·       Communication development - internal, online, business-to-consumer, copywriting, strategy.

REDIANT PILATES, The Hague, The Netherlands October 2002 – December 2006

Owner Pilates company

·       Certified Stott Pilates instructor at location, health clubs and own studio.

DUTCH STATE LOTTERY, The Hague, The Netherlands December 2000 – December 2005

Project Manager Television

·       Created and managed the pitch for a new television production.

·       Supervised television production company.

·       Television brand protection.

·       Supervised production of all (sponsored) State lottery and Dayzers television programs.

Product Manager for start up Dayzers Lottery

·       Responsible for all mass and online communication.

·       Closed deals with third parties, such as online partners and event partners.

·       Implemented pricing and introduction strategy.

SCOOT, Utrecht, The Netherlands March 1999 – November 2000                                                                       

Product Manager for Telephone and Online Service

·       Created market analyses and responsible for vertical markets.

·       Spearheaded projects to expand sales.

·       Responsible for all communication – internal, produced employee magazine, (theme)sites, events.

UNILEVER, Rotterdam, The Netherlands January 1998 – September 1998           

Meeting & Event planner at Business Services Department (traineeship)

·       Organized events for Board of Directors and Management.

·       Contact person for Board of Directors.

·       Product presentations to improve interdepartmental cooperation.

·       Creation digital event analyses.

RELEVANT EDUCATION & DEVELOPMENT
 

·       2016 certification Totalbarre

·       2005 World Lottery Association, Oslo, Norway – Lottery Management

·       2003 – present Stott Pilates certified instructor, New York – USA, Munich – Germany, London –

Great Britain

·       1998 Association of Dutch Conference Services, Maastricht, The Netherlands-

Convention Management

·       1996 - 1997 Open University, Eindhoven, The Netherlands - Business administration

·       1994 – 1998 Hoge Hotelschool, Maastricht, The Netherlands - Bachelor degree in Business

Administration and Hospitality Management

·       1993 – 1994 South Puget Sound College, Olympia WA – USA, Marketing, Management,

Speaking in public

·       1987 – 1993 VWO, Anton van Duinkerken College, Veldhoven, The Netherlands –

Pre University Education

ADDITIONAL INFORMATION
                                   

·       Fluent in Dutch (native language) and English, knowledge of German, French and Spanish.

·       Vice-praeses aspiring member-association for student association Amphitryon, the Netherlands 1996.

·       Active in marketing team for IPAN, Internet Professionals Association Network, the Netherlands 2001-2005.

·       Active in Nima marketing brand merchandise group, the Netherlands 2007 - 2009.

·       Quote ‘Business Babes 2008’ title for young female successful professional, the Netherlands.

·       Stylist for several corporate offices and events.

·       Designer of birth announcements, business cards, general art and knowledge of Adobe Photoshop.

·       Choosen as one of the ‘Global Woman Leadership’ women by Totara, NY 2013.

·       Greencard holder.

·       Active Pilates teacher using the Stott Pilates method.