David Brighton

Over 30 years experience in the FMCG Industry Sales and Marketing, General Sales Manager, Managing Director

OVERVIEW OF BUSINESS EXPERIENCE & KEY SKILLS

• ïleadership of  Sales Teams supplying the major food  retailers 
• ïIdentification of customer needs and implementation of partnership relationships
• ïLeadership, motivation and mentoring of multi-discipline teams
• ïDevelopment of sales strategies with  multi site operations and group sales strategy service levels, new business development and product development
• ïDeveloped new retail accounts including Asda,, Morrisons , responsible for Head Office negotiations with Tesco, Sainsbury, M&S,Waitrose,Safeway,Iceland and Somerfield,CWS and CRS cost, margin, contributions and marketing support
• ïLeadership of Product Development projects, providing market trends analysis, feedback from customers and consumers and  category development 
• ïStrategic thinker, problem solver and implementer of change with over 12 years experience of sales management to the major food retailers

SUMMARY OF KEY ACHIEVEMENTS

• Developed and opened trading accounts with Asda and Morrisons sales achieved in year two over £18m
• Increased business with J Sainsbury from £35m to £45m, developed partnership business relationship and changed the business culture towards key accounts. Developed business with Sava Centre’s £3m pa
• Awarded the Top National Account Manager accolade from J Sainsbury for two years in succession
• Moved sales from £120m to £180m to retail accounts in Northern Ireland, restructured the sales team, implemented cost to serve policy, implemented secured lending policy and re-vamped credit control procedures, increased customer buying loyalty by over 6% in three years and developed partnership relationships with key accounts.