Joel Blumenthal

Owner and head coach of CrossFit Sherman Oaks.

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Joel’s CrossFit journey began in 2007. Like so many other people, traditional gym workouts were failing to challenge him and fill a void in his fitness endeavors that had existed since playing organized competitive football.

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One day he noticed somebody in a conventional gym doing a very unconventional kind of workout. Within a week after doing this unique and challenging fitness method called CrossFit, he was hooked. He immediately recognized the physiological as well as psychological benefits that it could have on all different types of people. Within three months, Joel became a nationally certified CrossFit Coach©.

Joel directed his CrossFit passion into both improving himself as CrossFit athlete and conveying it to peers learning CrossFit. After competing in the 2009 Southern California region of the CrossFit Games, he began coaching alongside some of the premier athletes in the CrossFit world. The enjoyment and reward experienced training people in CrossFit lead Joel to start training friends and clients in his garage. Countless hours were spent gathering information and brainstorming ways he could help his friends and clients become strong and fit. During this time he realized that helping others get fit was how his life’s passion and professional work would come together resulting in the establishment of CrossFit Sherman Oaks.